International Advertising Association (IAA) in association with the All India Ophthalmological Society (AIOS) is providing a platform for all advertising and marketing professionals in India to showcase their creativity for a cause during the upcoming International Advertising Association World Congress in Kochi next month. IAA is inviting entries for creating a campaign to drive awareness on ‘Diabetic Retinopathy’. This national health initiative is titled EYE4Future and is conceptualised by IAA in partnership with All India Ophthalmological society.
Says Punit Goenka President IAA (India Chapter), “The ethos behind the campaign is that IAA has always believed that communication should be a force for good. The India Chapter has an excellent track record of supporting good societal causes.”
Adds Dr. S. Natarajan, President Elect of the AIOS, “The diabetes pandemic is sweeping across the country. There are 62 million people with diabetes in India and another 77 million people estimated to be pre-diabetic. These and all those who have not yet been diagnosed as diabetic are facing grave risk, including those of Diabetic Retinopathy and hence there is a need to build mass awareness about this issue. I am glad the IAA is supporting this much needed initiative.”
The campaign will be judged by an elite jury for creativity and simplicity. IAA will support the winning team to produce the campaign, and invite two members of the team to Kochi. The campaign will be unveiled in the presence of renowned speakers and celebrities at the IAA World Congress on 22nd February 2019. The Last day to send in entries is 28th January, 2019. No extensions.
