Health technology firm Royal Philips has launched a new campaign in a bid to raise awareness around asthma and associated respiratory issues, especially amongst children.
This multichannel initiative is launched with the intention of bridging the gap in knowledge around managing asthma, risks of asthma attacks and its triggers associated with indoor pollution.
According to the company, an estimated 15 million-20 million of the total Indian population suffers from asthma. “It has been observed that asthma is prevalent in roughly 10%-15% of children aged between 5-11 years old.”
The strongest risk factors for developing asthma are exposure, especially in infancy, to indoor pollutants (such as house dust mites in bedding, carpets and stuffed furniture, cats and cockroaches, PM2.5 and pollen) and a family history of asthma or allergy.
As a part of the initiative, Philips is running a campaign tilted ‘‘Help your child Fight against Asthma” across its social media handles including, Facebook, Instagram, YouTube and Google Display Network. In addition to this, Philips is also distributing leaflets in catchment areas to spread awareness around Asthma and its prevention.
Moreover, the company will be organising live demonstrations across 100 consumer electronics and appliances stores in the country, reaching out to respiratory patients and parents of young kids to spread awareness around health impacts of indoor air pollution, and how air purifiers help in combating asthma triggers.
Speaking on the occasion Himanshu Garg, head department of respiratory and sleep medicine, W Pratiksha Hospital said, “Cases of Asthma and other respiratory allergies are on the rise. With poor air quality and rising air pollution, our purpose is to reduce the number of people suffering from asthma with proper diagnosis and treatment.”
On the campaign initiative, Gulbahar Taurani, president, philips personal health, Philips India Sub-continent said, “We believe that combating Asthma starts at home, and prevention is the key. This campaign is in line with our endeavour to spread awareness to reduce asthma triggers at home and provide effective solutions to consumers to manage their Asthma symptoms better.”
